Brazilian underwear and swimwear label Butch picked Arthur Sales from Elite Barcelona to replace Rodrigo Calazans. The full campaign is still under wraps, but the preview video is in! Yaaaay

Remember that Adidas New Zealand website where you choose two hawt New Zealand rugby players of your choice, and then watch them disrobe, stare lovingly at the other's physique, and exchange jerseys with each other? Well, those clever and sexy people at Falcon Studios have taken up with that idea, and taken it much further. That right, you choose your two favourite Falcon porn stars from the ones shown, and you can then watch them strip and exchange underwear with each other ... HAWT!

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Fashion photographer Steven Klein's new ad campaign for the Australian underwear line C-IN2 is set in prison featuring scanty clad models lined up for a strip search by a menacing guard. We can always count on Klein to push the envelope when it comes to homoeroticism in ads. C-IN2 has also just released two hot videos for the campaign.