Adidas Hot Ad Campaign

Powerade Ad Campaign with naked rugbymen

The Sheffield Hallam University (SHU) rugby team just issued its new 2009 calendar, and these Brits really put all their energy into their various performances — at the pub, in the locker room or in the showers.

Hit the gallery for more misplaced socks, and the link below to order the calendar online. We’ll come back next week with more exclusive behind the scenes snaps.

Christophe Dominici ended his top-flight rugby playing career last June, but he is now part of the Stade Français coaching staff, and still popular enough to be prized by marketing specialists. The Simmons Bedding Company just hired the 36-year-old to promote their new Sensoft mattress with the tagline: “Christophe Dominici is firm and gentle, but hardly as soothing as a Simmons Sensoft mattress.”

Simmons’ website features a behind-the-scenes video of the shooting. The campaign shots and the screen captures are in the gallery below.

French Men’s Health returns after a 2-year hiatus and rugby player Vincent Clerc is on the cover. The star winger is still recovering from a very serious April 2008 knee injury and tells the magazine about his mixed feelings: “First there’s frustration, even though I’m starting to feel again. Then there’s some anxiousness, now that my return to competition is near.”